Ah Spring is in the Mountain air! One day it’s a massive snow storm, and the next you can hear those Bluebird’s chirping. As we get over the ups and downs of shoulder-season here in the high country, there is one activity that is creeping into my mind more frequently than at any other time […]
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Creating a brand: The struggles, process and path to developing Bluebird Oxygen’s brand identity
How do I represent an idea, an attitude, and a lifestyle with a single identity? How do I capture the essence of what we are, and what we want to do with color, shape, typography, and imagery? Most importantly, how do I make sure I don’t fuck this up? These were the questions I kept […]
The most important fuel for our body: Oxygen
Did you know that the average person can live without food for up to 60 days, without water for up to 3 days, but can suffer permanent brain damage leading to death from just 4 to 6 minutes without Oxygen. The catch is that oxygen is typically available all the time, and is usually everywhere […]
Altitude: Let’s Elevate the Conversation
You CAN handle the truth! Unfortunately, many of us are all too familiar with the debilitating effects of Acute Mountain Sickness (AMS). Whether through personal experience, or watching a loved one suffer the relentless headaches, nausea, vomiting, etc. It’s such a powerless situation to suffer through when you’re on vacation and supposed to be having […]
Bluebird Oxygen Kicks Off 21-22 Season
Hello and welcome to Bluebird Oxygen News! Our goal is to cover a multitude of topics relative to, and rooted in, the mountains of Colorado. At Bluebird we’re mountain-obsessed just like you. Whether you’re a first-time reader or loyal regular, we hope you subscribe and keep up with the latest happenings in Summit and Eagle […]